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Pitch your Potential
Dr. Vicki Johnson’s book, Pitch Your Potential: The Formula for Winning Dream Jobs, Awards, and Elite Opportunities, published in 2026 by Wiley, is an in-depth guide to her breakthrough MATCH ME Formula®, the 7 elements of a winning application. The Formula has helped thousands achieve dream jobs, top university spots, fellowships, and awards. If you have been seeking a Formula to make a winning personal pitch, overcome mindset challenges, and become the most prepared applicant for dream opportunities, this book is your guide.
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Book
“Pitch your potential” is for you IF You:
Refuse to let gatekeepers hold you back from pursuing BIG goals
Aim to increase your self-confidence and preparedness for the competition
Need tactical strategies to nail the most pressing question of your career: Why you?
Want to learn my breakthrough MATCH ME Formula®, that have helped thousands land dream jobs, elite university spots, awards, and career-advancing opportunities that skyrocket your career
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Praise for the Book
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“I struggled throughout college and in the first few years post-graduation with landing offers because I had no idea how to craft an effective application. Through Vicki's MATCH ME Formula®, I was finally able to pursue the opportunities that have made all the difference in my career. I am truly thrilled about your book! "
JULIE GARDELLA
NYU Graduate Student and Fellowship Winner
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"I’ve seen thousands of founders and world-class storytellers through my work as an investor and in our competitive Milestone Maker program, and Vicki’s process is second to none. Pitch Your Potential distills her brilliance into a playbook that will transform how you tell your story and open doors you never imagined."
NICOLA CORZINE
Founding CEO of the Nasdaq Entrepreneurial Center and the competitive Milestone Makers program
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"Before working with Vicki and learning the MATCH ME Formula®, I thought I wasn't a unique or qualified enough candidate to be applying for any of the opportunities I had my heart set on. Vicki taught me the best way to tell my story for each award. These are REAL strategies that help you stand out from the rest of the applicant pool."
RACHEL SANTARSIERO
Herbert Scoville Jr. Peace Fellowship Winner and fully funded graduate student
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“It's more important than ever for emerging leaders to convey their personal mission to achieve impact. Pitch Your Potential teaches the values-based communication strategies to lead with purpose. It will change the way you approach the competitive job and university market.”
DEAN FEALK
WSJ bestselling author of Impact the World
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"Having worked with changemakers around the world, I know how vital it is to communicate your unique value. Pitch Your Potential distills that skill into an accessible, inspiring formula that will help you become an above-and-beyond candidate."
ROSHAN PAUL
Executive Director of Surge Climate Talent, and best-selling author of The New Reason to Work
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“I still cannot believe what I have achieved - a full funding award worth more than $75,000 and the opportunity to attend my dream master's program and fellowship to enter the U.S. Foreign Service. Your MATCH ME Formula® helped me build and polish my application story. This gave me the edge I needed to stand out among so many other outstanding candidates.”
OUMAMA K.
Foreign Service Office and Thomas R. Pickering Fellowship Winner
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“The MATCH ME Formula® is pure brilliance! Dr. Johnson’s approach to applications challenged me to grow and become a better applicant. I knew I had potential, but the formula helped me cross the threshold where potential starts to bear fruit. I received funding offers for an Master of Fine Arts at two top U.S. graduate schools!”
RICHARD MABULA
Fully funded MFA Candidate & Award-Winning Artist
