book COMING SOON!

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Pitch your Potential

Dr. Vicki Johnson’s forthcoming book Pitch Your Potential: The Formula for Winning Dream Jobs, Awards and Elite Opportunities is an in-depth guide to her breakthrough MATCH ME Formula®, the 7 elements of a winning application. The Formula has helped thousands achieve dream jobs, top university spots, fellowships, and awards. If you have been seeking a Formula to make a winning personal pitch and become the most prepared applicant for the world’s most competitive opportunities, this book is your guide.

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Book

“Pitch your potential” is for you IF You:

  • Want to learn the MATCH ME Formula, the 7 elements of a winning application, that anyone can apply to be successful

  • Need to nail the selection committee’s question: Why you?

  • Want to increase your confidence and overcome impostor syndrome

  • Aim to stand out as a memorable and sought-after candidate

  • Want to win dream jobs, elite university spots, fellowships, awards and career-advancing opportunities

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Praise for the Book

  • Woman with curly hair smiling in leopard print top, urban background.

    “I struggled throughout college and in the first few years post-graduation with landing offers because I had no idea how to craft an effective application. Through the frameworks Dr. Johnson teaches, I was finally able to pursue the opportunities that have made all the difference in my career. I am truly thrilled about your book! I know it will help other students and young professionals learn the important skills needed to achieve their goals.”

    JULIE GARDELLA

    NYU Graduate Student and Fellowship Winner

  • Smiling person wearing a blue patterned shirt against a purple background.

    “The MATCH ME Formula® is pure brilliance! Dr. Johnson’s approach to applications challenged me to grow and do better and provided detailed advice for my CV, essay outlines, and program research. I knew I had potential, but Formula helped me cross the threshold where potential starts to bear fruit. I received funded offers for an MFA at 2 top U.S. graduate schools!”

    RICHARD MABULA

    Fully Funded MFA Student & Award-Winning Artist

  • “I still cannot believe what I have achieved - a full funding award worth more than $75,000 and the opportunity to attend my dream master's program and fellowship to enter the U.S. Foreign Service. Your MATCH ME Formula® helped me build and polish my application story. This gave me the edge I needed to stand out among so many other outstanding candidates.”

    OUMAMA K.

    Foreign Service Office and Fellowship Winner

  • "Before working with Vicki and learning the MATCH ME Formula®, I thought I wasn't a unique or qualified enough candidate to be applying for any of the opportunities I had my heart set on. Vicki taught me the best way to tell my story for each award. These are REAL strategies and tools that will elevate your application and make you stand out from the rest of the applicant pool."

    RACHEL SANTARSIERO

    Multi-Fellowship Winner

pitch your potential

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