ABOUT Dr. VICKI JOHNSON

Breaking the Barriers to success

Vicki grew up with high aspirations. But when she received a below-average SAT score while attending a struggling city high school, she was advised she had no chance of getting into a top university. By mastering storytelling, she overcame the odds of failure time and time again. She developed an exceptional ability to pitch her future potential that landed her a spot at Cornell, prestigious fellowships in NYC, DC, Germany, and New Zealand, an MSc and PhD, a dream job in the Obama Administration, and found an award-winning higher education company. Vicki is living proof that any goal is within reach when you apply the elements of her MATCH ME Formula®, the 7 elements of a winning application. She now teaches her unique approach to thousands, helping them get chosen for the world’s most competitive opportunities.

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Founder & CEO, ProFellow®

Dr. Vicki Johnson is Founder & CEO of ProFellow, the leading U.S. platform for information on competitive, career-advancing opportunities, including professional and academic fellowships, top graduate schools, national awards, and accelerator programs. ProFellow.com offers a free, comprehensive database of more than 2,500 programs for emerging and established leaders, scholars, social entrepreneurs, and visionaries. ProFellow partners with the world’s leading programs to reach top applicants, including fellowships like Fulbright, White House Fellows, Schwarzman Scholars, and Rotary Peace Fellows, and more than 50 top U.S. universities.

ProFellow Website

The MATCH ME Formula®

Dr. Vicki Johnson developed and trademarked the MATCH ME Formula®, the 7 elements of a winning application, which has been used as a teaching framework for developing exceptional applicants to highly competitive graduate schools, awards, fellowships and accelerator programs. The Formula was the framework of Dr. Johnson’s Fully Funded Course and Mentorship Program (2019-2025) which resulted in 547+ competitive Master’s acceptances, 151+ PhD acceptances, 52+ national fellowship winners, and more than $36 million in graduate awards!

Vicki provides an in-depth guide to using the MATCH ME Formula® in her book “Pitch Your Potential: The Formula for Winning Dream Jobs, Awards and Elite Opportunities”, with frameworks and case studies on how to use the Formula for any competitive opportunity in your career.

Join the mailing list for book announcements!

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“As a working, mid-career mother who has been out of higher education for 20 years, I needed to be handed a guidebook to achieve a graduate degree, and Dr. Vicki’s Johnson’s Fully Funded Course gave me just that! I not only got into my dream school, I won a full tuition award.”

CELESTE HAMILTON DENNIS

Mid-career fully funded Master's student in Journalism at UC Berkeley + winner of the Dean's Fellowship ($68,000 funding award)

Why Top Achievers Trust Vicki’s Expertise

“I assumed that my lack of publications and low test scores would eliminate me from top tier schools. Through Dr. Johnson’s guidance provided in her Fully Funded Course and Mentorship Program, I applied to 8 schools and was accepted to 4, fully funded!”

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Clarice Robinson
PHD Candidate, University of Chicago

$1m

in funding offers

"I had the privilege of attending one of Dr. Vicki Johnson’s workshops on negotiating graduate school offers. Because of the strategies I learned from Dr. Johnson, I was able to negotiate my initial 50% tuition scholarhip offer into a full fellowship for my MPA! Dr. Johnson’s guidance gave me the confidence and language to advocate for myself effectively, Her dedication to mentoring and uplifting others is truly inspiring, and I highly recommend her to anyone navigating the complexities of higher education or career advancement.”

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Yennifer Coco
Fully funded MPA student

Success

Funding Negotiation

“ I've used Vicki's site, ProFellow, many times throughout my college and post-graduate career! Her workshops were crucial in helping me to identify fully-funded master's programs in my field. Thanks to her tips and tricks, I was able to secure a fellowship and two full funding offers to graduate school!”

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Solid red line.

Jamuari Bryan

Graduate Student, University of Michigan

Winner

CBYX Fellowship to Germany

pitch your potential

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